Building the 'Cheeseburger' of File Servers

From [i]Indianapolis Business Journal:[/i] Because Linux is free and can be installed on a wide array of hardware, Kim Brand has used it to configure servers for a number of local private schools, saving them the expense of a software license. As managing partner of Server Partners LLC, the 52-year-old Brand is the inventor of FileEngine, a Linux-based file server he markets as a simpler and more "worry-free" platform for sharing files. ...Today, his goal is to provide a practical file server at an affordable price. "It ain't fancy," Brand said. "It's a cheeseburger, fries and a Coke. I want to be the McDonald's of file servers." http://www.linuxinsider.com/rsstory/46836.html

Comments

Re:Building the 'Cheeseburger' of File Servers

I'm happy to see this. With the shrinking budgets of schools and other companies, Linux becomes more of a serious consideration all the time.

Have you all heard of the agreement between Novell and the State of IN to put Linspire in all the high schools in the state? Couldn't remember if I posted about that here or not. That's already in the works.

Chris

Re:Building the 'Cheeseburger' of File Servers

[quote="db"]Just making sure Kim didn't get irked.[/quote] He should be pleased with the publicity out there. That's the second story about FileEngine I've found in the last 2 weeks, and I haven't been looking. I just read the Linux news daily, and the stories are just [i]there.[/i] - T.

Re:Building the 'Cheeseburger' of File Servers

[quote="db"]"I want to be the Ford of file servers."[/quote] Well, perhaps not Ford. They ranked last in product and customer service satisfaction this year :lol: so I think tha's probably worse than comparing it to a McDonalds hamburger. FileEngine could be the Toyota Corolla of file servers. Not too expensive, and not loaded with bells and whistles, but provides excellent and reliable service for years on end with only minimal maintenance. Maybe a Camry? Definitely a Toyota. - T.

Re:Building the 'Cheeseburger' of File Servers

I'm sure there was no intention of malice. Just making sure Kim didn't get irked.

Re:Building the 'Cheeseburger' of File Servers

I didn't mean it in a derogatory way in this case. Just something funny that came to mind. In my story it was actually an analogy for modularity and being built to order.

Re:Building the 'Cheeseburger' of File Servers

I don't think Kim meant he wants to be cheap and middle-of-the-road. He wants File Engine to be inexpensive (due to the open source solution) and on-par or better than the other service providers in his industry. I think the comparrison means that he wants to have the same market recognition and size of his consumer base as McDonalds. He could've said, "I want to be the Red Hat of file servers," or "I want to be the Disney of file servers," or "I want to be the Ford of file servers."

P.S. Congrats on the exposure Kim!

Re:Building the 'Cheeseburger' of File Servers

I used to work at a white box manufacturer that used mostly AOpen PC components, and for a while the hamburger was what they used as a marketing slogan. "Hamburger PC" was on the boxes for their cases and on quite a bit of the product literature.

Most of us that worked there found it kind of odd and figured that it was one of those things that lost something in the translation from Chinese. Here in the US, fast food is not exactly a high standard that you want to define yourself by. We used to make all sorts of jokes like: "You order your PC five times and you still get the wrong stuff" or "You give us a $20 and we give you change for a $10".